Each video tells a small story of everyday transformation.
A few seconds of application, a natural result, and often a real boost in confidence.
Instant color, renewed confidence
Effortlessly regain perfect colour
Before | After
OUR CUSTOMERS LOVE THE PRODUCT
Finally, a hair dye that's easy to use and doesn't dry out my hair. The result is natural and beautiful.
I was looking for a quick solution to cover my roots before an event... the results were incredible, immediate and natural-looking.
In 10 minutes, I had regained a natural color with no artificial effect. Very simple to use.
The best coloring shampoo I've ever tried. In just a few minutes, my color was perfect without going to the hairdresser.
Finally, a hair dye that's easy to use and doesn't dry out my hair. The result is natural and beautiful.
I was looking for a quick solution to cover my roots before an event... the results were incredible, immediate and natural-looking.
In 10 minutes, I had regained a natural color with no artificial effect. Very simple to use.
The best coloring shampoo I've ever tried. In just a few minutes, my color was perfect without going to the hairdresser.
Finally, a hair dye that's easy to use and doesn't dry out my hair. The result is natural and beautiful.
I was looking for a quick solution to cover my roots before an event... the results were incredible, immediate and natural-looking.
In 10 minutes, I had regained a natural color with no artificial effect. Very simple to use.
The best coloring shampoo I've ever tried. In just a few minutes, my color was perfect without going to the hairdresser.
My hair regained its shine in just a few minutes. Product approved.
Finally, an effective solution for gray hair without irritating the scalp. I highly recommend it.
I love the natural ingredients. Finally a product that colors my hair without damaging it.
A real revolution for my beauty routine. Quick, effective, and above all, much gentler than traditional hair dyes.
My hair regained its shine in just a few minutes. Product approved.
Finally, an effective solution for gray hair without irritating the scalp. I highly recommend it.
I love the natural ingredients. Finally a product that colors my hair without damaging it.
A real revolution for my beauty routine. Quick, effective, and above all, much gentler than traditional hair dyes.
My hair regained its shine in just a few minutes. Product approved.
Finally, an effective solution for gray hair without irritating the scalp. I highly recommend it.
I love the natural ingredients. Finally a product that colors my hair without damaging it.
A real revolution for my beauty routine. Quick, effective, and above all, much gentler than traditional hair dyes.
Your hair deserves better than a harsh dye
On the one hand, chemicals and a 45-minute wait. On the other, Plume: gentle, quick, and truly effective.
Why choose us
Naturally beautiful hair
GENTLE ON HAIR
Formulated with natural ingredients like reishi mushroom, without harsh chemicals. Hair remains soft and healthy.
QUICK AND CLEAN APPLICATION
Simple to use, like a shampoo. No mixing or staining, and grey hair is well covered.
Perfect color in 10 minutes
No more organizing your day around your hair color. Apply to dry hair, wait 10 minutes, then rinse. It's that simple.
NATURAL-LOOKING, LONG-LASTING COLOUR
Each application provides a natural color that lasts up to 6 weeks. Its advanced formula conceals gray hair longer, so you can maintain your confidence without frequent touch-ups.
14-DAY SATISFACTION GUARANTEE
Satisfaction guaranteed or your money back
We understand that trying a new product can feel risky. That's why we offer you a risk-free experience with our money-back guarantee. You can try our natural hair color with complete confidence. Achieving vibrant, healthy hair has never been safer or easier!
FREQUENTLY ASKED QUESTIONS
All you need to know about our coloring shampoos
Yes, our shampoo can be safely used on color-treated or chemically processed hair. However, we recommend performing a patch test or consulting a professional if you have any concerns regarding the specific condition of your hair.
Yes, our shampoo is specially designed to perfectly cover grey hair, providing a uniform and natural shade. Regular use will improve colour intensity and coverage.
We recommend using your usual shampoo and conditioner between colorings and only using Plume when you need to renew the color. The conditioner can be applied immediately after use.
Absolutely! Our shampoo is made from natural ingredients and contains no harsh chemicals, making it suitable for all hair types. It is gentle on your hair and scalp, ensuring not only vibrant color but also optimal care.
One bottle provides approximately 10 to 15 applications, depending on hair length and thickness.
Depending on hair type and wash frequency, Plume products generally last between 4 and 6 weeks.
Plume contains chemicals to which some individuals may be sensitive, such as PPD and hydrogen peroxide. We recommend performing a 24-hour patch test before full application.
Yes, Plume is suitable for all hair types, from 1a to 4c. Its shampoo-like texture makes it easy to apply and covers all gray hairs, from root to tip.
Yes, it's possible! Our shampoo is perfectly safe and effective for beards, offering the same vibrant, natural color and nourishing benefits as it does for your hair.
Plume Instant Colour Shampoo is designed not to stain: it doesn't stain the skin or scalp, and residues are easily removed from surfaces. However, we recommend wearing gloves during application and avoiding white or light-coloured towels and clothing, as the pigment may rub off if not rinsed off completely in time.
- Choosing a selection results in a full page refresh.
- Opens in a new window.




