#1 SELLING COLOR SHAMPOO

The elegance of color, in the shower

What if your shampoo did more than just wash your hair?

Over 2,000 transformations

THE SMILE THEY WERE MISSING

Stéphanie L.

Truly great quality, I recommend it

Stéphanie L.
Verified purchase
Arnaud C.

I haven't been able to live without this shampoo since I received it. It's great!

Arnaud C.
Verified purchase
Eric B.

A useful product, I recommend it.

Eric B.
Verified purchase
1/1
Ammonia-freeDermatologically testedFast Delivery
FREE DELIVERY THROUGHOUT FRANCE NATURAL FORMULA 14-DAY MONEY-BACK GUARANTEE

It's not just a simple hair dye.

It's Plume, everything you're looking for

Visible results or your money back.

Test Plume with complete peace of mind: it's simple, natural, fast, and effective. If the product doesn't meet your expectations, we offer a 14-day money-back guarantee.

Quick delivery

Quick delivery

OVER 2000 
5-star reviews

OVER 2000
5-star reviews

Secure payment

Secure payment

Our customers aren't just testimonials: they are proof of a truly effective formula.

95%

95% of users achieved perfect grey coverage that lasted up to 6 weeks, without needing to reapply.

94%

94% of users found an improvement in hair texture and shine, unlike harsh dyes that make hair brittle.


90%

90% of users agreed that the application, similar to that of a shampoo, made coloring easy and hassle-free.

Buy now
Results in 10 minutes or your money back

OUR STORY

BORN OF A CONVICTION

Hair dye should never damage your hair. Discover how a simple frustration became a brand that is changing the hair care routine of thousands of people.

DISCOVER OUR STORY
BORN OF A CONVICTION